Career and work experience

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The First Steps

October 8, 1990, at 4:30 pm! I'm 16! My birthday and very first work experience at the new local restaurant; backing up the intro line of my group interview: I might be the youngest in here, but I learn quick, and I will become the fastest!

My professional experience Webmaster



Marketing Freelance Agent

Since 2016

Foundation of the website and marketing design and management personal business, W+M Services.

• Owner and coordinator. Offering marketing and website design and management services. The company started in 2016 but was officially launched on March 3, 2018, via the website www.web-plus-marketing.com.  The administrative office is located in Quebec City, in the Lebourgneuf neighborhood).

• Production of the Blogue de Marketing (French-speaking content) and the Marketing Blog (English-speaking content), promoting the use of digital sales tools for startups, SMEs and businesses, as well as entrepreneurs in the development of their business project. Publications:

  1. 12 professional articles per year of more than 2000 words (bilingual) - research, writing, correction, visual creation, putting online, referencing, launch and promotion). Each item includes an advertising banner for sale via the W+M Service sales department.

  2. The Monthly Ticket, article at the start of the month of 2000 words (bilingual) including: a theme of the month (with partnership purchase), a journalistic style editorial, a report from the partner, the column Office News disclosing tips for managing the website and column ItsAMarketingThing, divulging low-budget marketing tips for new businesses.

  3. Seasonal reports on topics related to working at home, e.g.: my experiences with my first e-commerce, my music production tips, articles announcing products and services, reports on training, etc.

• Musical production of instrumental compositions for publicity and advertising (15, 30 seconds and 1 to 3 minutes) and songs - lyrics and music - soon available on virtual purchasing platforms. Consult and subscribe to the YouTube channel to follow the progress of the monetization of the project.

Regular Jobs - Private sector

Groupe Pageau

From April 2020 to October 2023

Responsible for marketing and web development

  • Salons Industriels - Industrial Shows website. Programming of events (trade fairs, conferences, participating companies and seating plans), French and English writing of information for exhibitors and visitors and daily posting of content online. Industrial fairs are corporate events promoting industrial and manufacturing companies in several regions of the province (Estrie, Centre-du-Québec, Quebec, Abitibi-Témiscamingue, Quebec, Terrebonne and Bas-Saint-Laurent). Visit everything at www.salonsindustriels.com.

  • Magazine MCI website. Adaptation of website version, dating from 2007, to a new modern platform, adapted to current research tools and referencing techniques (SEO), whose design is focused on the presentation of articles and reading information daily life of the Quebec industrial and manufacturing sector. Visit everything at www.magazinemci.com. Here are some articles I wrote.

  • Social Media of the Pageau Group. Writing personalized content in French, graphic design (Photoshop) of the material for each publication, uploading the content and management of paid social media campaigns (Facebook, LinkedIn, Twitter and Instagram) for the Pageau Group, and its two companies - Industrial Fairs and MCI Magazine). For a total of 8 different media.

  • Research and writing articles. Writing of 5 news articles from the industrial and manufacturing fields for the MCI Magazine website. Research of information, writing and correction of content, design of visuals illustrating news and programming of articles on the website as well as sharing of information on social media and the weekly newsletter.

  • Visual graphics. Design of web visuals on the websites of the Industrial Shows and the MCI Magazine, in addition to the material published on social media, newsletters and sales documents. I use most Adobe tools, my favorite being Photoshop, which I have used for over 20 years.

  

Admission Network - Ticketmaster Canada - Live Nation

1998 to 2016

Marketing Coordinator

 • Webmaster.  Lead role in the company from 2002 to 2016. Websites management of www.admission.com and www.ticketmaster.ca.  Texts, layout, and image quality verification, transaction process checkups and audits, and site testing.

• Content management. Weekly planning of the websites layout, newsletter and special offers from small to enormous inventories, in both English and French. In the company, the monthly average of 1200 events was attracting 200,000 unique users and communicating with 237 000 fans in the Montreal area only.

• CRM. Research and collection of artists information, biography, and touring dates, for the integration of the Customer Relationship Management (CRM) system. In 2016, the CRM tool of 106,000 artists published event alerts of more than 400 venues across the country.  This number will only increase with time.

• Social media maintenance. Daily writing, image production, and content research. Publications about the following categories: music, sports, arts and theaters, family events, festivals, and comedy. French and English.

• Digital production. Image, advertisement, and content for the weekly newsletters, special offers, and promotional campaign, in both English and French. Daily email conception adapted to the last minute deals.

• Comment system.  Integration of the Bazaarvoice tool; sending email to clients, after their event, and publishing their revised comments on the websites.  System adaptation to Canada and Quebec privacy laws.  Bazaarvoice is now responsible of 10% of the annual sales.

• PCI-DSS compliance. Adaptation of the administrative rights of the Microflex system users to the PCI-DSS requirements for Admission Network, Billetech and Ticketmaster.  Studying the system and programming the parameters of more than 12,000 users, as restricted by the upcoming Canadian security and privacy laws.  Previously projected to last 4 years, the project was completed after 2 years only, allowing the company to gain 2 major and unsuspected clients. 

 • User programming function.  Creation of a duplicate function, stopping a procedure of 400 hours of manual programming for each new administrative employee.  Since 2013, this function saves a total of $35,000.00 in annual salary.

• Legal verification.  Knowledge of the price and language laws in Quebec and Canada and legal responsibilities surrounding the sale, the advertisement, the marketing and the digital commerce.

 

Customer Service Coordinator – Complaint / resolution – Web          

• Web customer service management of an average of 11 000 emails and questions.  I had a wonderful team and time, congrats to all!  We worked hard!

• Policies and FAQ conception, updates and verification, in English and French.

• Office document conception of prewritten answers, ensuring the quality of the customer service, diminishing the time of response for the clients, and of course tripling the amount of work done from an employee.

• Double purchase verification system, dropping from 80% the total of lost compiled by the fraud and lost department.

• Event cancellation and refund policies and emails distribution.

 

Call center Supervision

• Management of a customer service team of 12 assistant’s supervisors (service and cancellations) and 300 call center unionized agents (sales). Microflex and Ticketmaster systems.

• Training, annual evaluation, and hire process.

 

Outlets

• Management of 120 outlets. Customer service, system support and updates, and sending information about upcoming events and administrative policies.